Gruene Harley-Davidson® | New Braunfels, TX | New & Pre-Owned Harley-Davidson® Dealership

Upcoming Events

» View Full Event Calendar

Welcome to

Family owned and operated, Gruene Harley-Davidson® has served New Braunfels and the surrounding area since 2006. Stop by and check out the new and pre-owned models that we have to offer. Gruene Harley-Davidson® also has all the latest styles that MotorClothes® has to offer and our service and parts department are always ready to equip your Harley-Davidson® with whatever you need to get you on the road. With a friendly, knowledgeable staff, great service and a huge selection, it's no wonder Gruene H-D® has been voted "Best Motorcycle Dealer" by readers of the local newspaper for the last 5 years in a row. Gruene Harley-Davidson® is conveniently located off loop 337 on the banks of the Guadalupe River near the historic Gruene district and continues to serve as your one-stop shop for all your riding needs.

Learn More

Latest Reviews

Cust Photo
Charles Wingerter
12/31/2021
My experience with Jay was outstanding. The personnel in parts have always been very helpful and my experience with Bill in the motorcycle safety course was tremendous. I have to say, I was disappointed in the service folks. I bought a 2006 Ultra Classic in July. The bike was supposed to have a full service. After I put approximately 1100 miles on the bike, I was hearing what sounded to me like a bearing and the oil pressure was droppingto around10 psi when I pulled up to a light or stop sign. I stopped by and asked them to check it out. Nothing noted. About a week later, I pulled into an independent shop because the noise was worse. The oil pressure was awful and the trap door bearings were worn. I was there when they drained the transmission and I'm not sure the transmission oil had ever been serviced. It was thick, black and had visible metal flakes. I bought the bike as-is so it's on me. Not complaining about the needed maintenance, I've been a maintenance guy most of my life on everything from bikes to jet engines and I know you can't catch everything, but when they say the bike received a full service it should be the case. Overall my experience with Gruene Harley Davidson has been excellent, but I don't think I will be using the service department. Jay, the sales staff up front, and parts have all been exceptional. (Employee: Jay Petitt)
Cust Photo
Charlie Martinez
12/28/2021
Ive been riding hogs since 1979. It was a cafe racer. It ran like crap but it got the attention of a lot of girls. I have been to many different states and gone to over a hundred Harley stores and shops. I have to say that Gruene Harley has to be in the top three shops with great staff working. I call it like I see them. When in doubt knock them out. I will be buying another new bike from them in the next two years. I like their service and how they treat other riders of color. They treat everyone the same. I may look like a biker that doesnt have much, but in reality I own a electronics firm in Elk Grove California and cater to high end clients. Im only stating that due to how Gruene staff treated me like a long time friend family member from day one. I treat my clients the same. My helmet is off to the owners of Gruene Harley. Charlie Martinez P.s. No one asked me to fill out this rating. I did it because I wanted to.
Cust Photo
Travis Stahl
12/19/2021
10 yrs ago I had to give up my Harley to move on in a new career. Recently I decide to look for a bike so I could return to the road. Eric with Gruene Harley Davidson was extremely patient with all my question and helped me find something that fit just right. Big Thank you. (Employee: Eric Pena)
Cust Photo
robert strout
12/19/2021
Really a great dealership, but lately trying to get parts is awful. I'm not pointing a finger to the people behind the counter but to Harley Davidson. I now go on line and order parts right from Harley Davidson, It seems I can get the parts I want faster from the company faster than the dealership.
Cust Photo
Teresa Shows
12/14/2021
Great customer service. Very nice and willing to help. (Employee: Eric Pena)
Cust Photo
David Shaw
12/9/2021
Met Michael when he first sold me my first bike, he's always been honest, understanding and helpful when I've had any questions or concerns. Responds to my texts quickly, even when he's not at work. As service manager, he still has all the same qualities needed to keep me a proud customer/ friend of Gruene Harley Davidson. Really cannot express how valuable he's been to me and my son in all our motorcycle needs. Definitely a big hats off to him. (Employee: Michael Ray)
Cust Photo
Jeffery Bowes
12/9/2021
My buddy and I enjoy riding to Gruene HD. Everyone is always so nice in the store. (Employee: Amanda Barnett)
Cust Photo
Justyn Rodriguez
12/8/2021
Been wanting a bike for awhile, seen this BADASS Road King and loved it. Everyone was really helpful and nice. Eric answered a lot of questions I had helped with getting this bike. I would definitely recommend purchasing a bike from Gruene Harley. (Employee: Eric Pena)
Cust Photo
Chris Williams
12/8/2021
I bought my 2019 Street Glide new February 2019, and have been extremely satisfied with not only the first visit and purchase process, but I have been made to feel like Family there. From every person in sales, parts, service, motor clothes, and Rugger and Hal have made me feel Welcome. You cant go wrong with the Family at Gruene Harley Davidson, and I tell everyone I know.
Cust Photo
Jay Johnson
12/7/2021
No matter what I need from the dealership, Michael is always ready willing and eager to help! Is never too occupied or busy to assist you! More employees need to be like Michael! (Employee: Michael Ray)
Gruene Harley-Davidson in New Braunfels, Texas