Gruene Harley-Davidson® | New Braunfels, TX | New & Pre-Owned Harley-Davidson® Dealership

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Only H-D Authorized Service Dealers provide:

  • H-D Service Master Technicians that have completed over 400 hours of instructor led training at Harley-Davidson University
  • Real-time information from H-D engineering on the latest technical updates to repair our motorcycles
  • Access to the proprietary tools that are not available to the non-H-D repair shops
  • The factory backed 2 year warranty coverage administered by our dealer network
  • A vast inventory of Genuine H-D Parts and Accessories
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Welcome to

Family owned and operated, Gruene Harley-Davidson® has served New Braunfels and the surrounding area since 2006. Stop by and check out the new and pre-owned models that we have to offer. Gruene Harley-Davidson® also has all the latest styles that MotorClothes® has to offer and our service and parts department are always ready to equip your Harley-Davidson® with whatever you need to get you on the road. With a friendly, knowledgeable staff, great service and a huge selection, it's no wonder Gruene H-D® has been voted "Best Motorcycle Dealer" by readers of the local newspaper for the last 5 years in a row. Gruene Harley-Davidson® is conveniently located off loop 337 on the banks of the Guadalupe River near the historic Gruene district and continues to serve as your one-stop shop for all your riding needs.

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Latest Reviews

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Rick Denney
Aaron was outstanding as usual. (Employee: Aaron Senters)
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Rex Crowder
I have always had good experiences watching gruene Harley Davidson. The only thing to improve would be if I could get the 96 work on by Harley. Thanks for the great staff. (Employee: Aaron Senters, Zach Taylor)
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everone i encountered was pleasent
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Don Pizza
I've been all over the United States, at many Harley-Davidson Dealerships , but have never had such a great experience as I did at Gruene ! Excellent selection of bikes, accessories, and most importantly the entire staff makes you feel like family, from the porter to the general manager, they treat you with dignity, honesty and compassion and concern. It's very obvious that staff are in it, with their heart and soul and it's much more than a paycheck ! If your looking for a Harley dealership, to buy a new are used bike, or accessories , I can not say enough imabout Gruene Harley-Davidson excellent prices and superb customer service is the reason they have been in business for so long ! Thank You !
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Ricardo Reyes
Good morning Harley Davidson Team, I purchased an XG500 yesterday and it is being detailed and will be ready for pickup today. This motorcycle is my first motorcycle in my life and I have nothing but respect for the team at Gruene Harley Davidson. They made me fell like one of the family. I own 5 vehicles and all were purchased from dealerships but it felt more like a business transaction. I am definitely going back to Gruene Harley to purchase more motorcycles and I am telling all my friends to swing by and take the MSC and check out the Harley family. Thank you for a fantastic experience and you now have a lifelong customer. (Employee: Aaron Senters, Crystal Conway-Castillo)
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Gerald Bodin
Jay was a pleasure to work with. Jay I feel went above and beyond to get me on this new ride. The service department was great as always. Joel made short time in moving items from trade in to the new ride. They pushed the new service through quickly to minimize my wait time. Thanks Dominic!! Nikole was great in getting paper work through and switching over my ESP!! The whole experience was pleasant! (Employee: Jay Petitt, Joel Grevengoed, Nikole Valdez , Dominic Menchaca)
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Daniel Salazar
From beginning to end Zach did what he could to get me riding my first Dyna. Extremely happy with the purchase. Will definately send others his way. (Employee: Zach Taylor)
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Justin Smith
At a different Harley Shop in Texas, the salesman lied told me my 2019 road glide special had TPMS which I had told him was a condition of the sale. Being that this was my first Harley experience I didnt know much about the infotainment system. Turns out no TPMS on the 2019. I had already made the purchase. I was told for 1200$ they could add RDRS the next day when I had them install handle bars. Couple months later I got a nail in my tire so I figured sweet Ill get the rdrs installed. Once again after the newly inspired research I found out that the 2019 was not compatible. I had been back to the dealership multiple times with no reasonable solutions. Gruene HD is the closest dealer to my home so I patched the tire and headed in for new tires. Complained about my situation to Aaron the sales guy and he actually helped lead me to a solution for a TPMS that only ended up being a couple hundred dollars plus labor instead of 1200$ and Paul the tech and Dominic and Zach from the service department and Steven and Daniel from parts teamed up to provide excellent service and flip the bike I had bought elsewhere from one about to be listed on Facebook to a bike I can now enjoy. I am extremely happy that this could be accomplished for around 300$ parts and labor vs 1200$ I will be gladly doing business with Gruene HD going forward. Austin/Round rock Dealerships should model the integrity shown to me at Gruene. Thanks Gruene team finally after a couple months of irritation I can get to enjoying my new HD!
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Francis Rogers
The Gottsacker family has created a welcomed environment!!! What a bad ass dealership, would not consider buying anywhere else..!!! If you want the best go to the BEST. (Employee: Jay Petitt, Albert Benavidez, Jess Stewart)
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Mark Poindexter
I have been going to Gruene H-D since I bought my 1st new Sporty in 2007, and it's still the only place I go for parts & service. They just always treat me like I am family. Drop by and talk to them, you'll see.



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